llms.txt on a Wix site: how to find yours, what to put in it, and what it will not do
How to find the llms.txt file on a Wix site, what belongs in it, the one thing that changes when you edit it, and an honest account of what it does not do.
There is a file that is supposed to introduce your site to an AI assistant. It is called llms.txt, it lives at the root of your domain next to robots.txt, and on a Wix site you very likely already have one without having done anything.
This note covers three things: how to find yours in about twenty seconds, what belongs in it, and what it honestly does and does not do. It is the companion to the manual check for whether AI assistants recommend your business, which is where to start if you have not measured anything yet.
One caveat before any of it. llms.txt is a proposal, not an agreed standard. It was published at llmstxt.org by Jeremy Howard in September 2024, and no assistant promises to read it. Anyone telling you that adding this file will get you cited is selling something. What it does is state your facts, plainly, in a place a machine looks first. That is worth doing, and it is not a strategy on its own.
Check whether you already have one
Two ways, and the first takes twenty seconds.
- Open your site address with /llms.txt on the end. If a page of plain text comes back describing your business, you have one. If you get a 404 or your normal not-found page, you do not.
- Look in your dashboard. Per Wix’s Help Center: go to SEO & GEO in your site’s dashboard, scroll down to Tools and settings, and click Go to llms.txt. From there you can view it, edit it, reset it, or switch it off.
Do the check before you read the next section, because the next section is about the fact that Wix’s own documentation cannot currently tell you the answer.
Two Wix pages, two different answers
As of today, two Wix Help Center pages disagree about who gets an llms.txt file, and both are live.
| Wix page | What it says |
|---|---|
| Understanding your site’s LLMs.txt file | Lists prerequisites: “Upgrade your site and connect a custom domain” and “Enable search engine indexing for your site.” |
| SEO Request: Making LLMs.txt Available for All Sites | Marked “Great News! We’ve released this feature!” and says “you can now use your LLMs.txt file on all sites.” |
Both readings are defensible and we are not going to pretend to know which one governs your account today. Feature rollouts land in stages, and help articles are updated by different teams than the ones that ship the feature. What we can tell you is the practical rule:
Check your own site rather than trusting either page. Open the URL. If the file is there, it is there, whatever the prerequisites article says. If it is not, the two conditions worth confirming first are the ones Wix documents: an upgraded site with a connected custom domain, and search engine indexing switched on. Both are things you would want anyway if you care whether an assistant can find you at all.
We are flagging this because we got it wrong once ourselves. An earlier version of our own writing stated the “all sites” version as settled fact, which was tidier than the truth.
What belongs in the file
The proposed format is deliberately small. An H1 with the name of the site, a blockquote with a short summary, then optional sections of links, each one a markdown link followed by a colon and a note about what is on that page. That is the whole specification.
What makes a good one is not the format, it is the content. In rough order of value:
What the business actually is, in one sentence.
Category, city or service area, and what you sell or do. “A hand-poured soy candle studio in Tel Aviv, selling online and wholesale” is useful. “Crafting moments of calm since 2019” is not, because it does not let a machine decide whether to name you when someone asks for a candle shop.
The facts that decide a recommendation.
Hours, service area, price range, what you specialise in, what you do not do. Assistants are cautious about recommending things they cannot verify, and a stated fact is verifiable in a way an implication is not.
Links to the pages that answer buyer questions.
Not your whole sitemap. The five or ten pages that answer a real question, each with a note saying which question it answers. The file is a table of contents written for something that has to choose what to read.
Nothing you would not publish.
Per Wix’s Help Center, the generated file “only includes content that is already publicly available on your site. It never exposes private, password-protected, or member-only content.” Keep that property if you edit it by hand.
A test that works well: read your llms.txt as if you were a stranger deciding between you and two competitors. If it does not give you a reason to pick, it is not doing its job yet.
The one thing that changes when you edit it
Wix keeps the generated file current as your site changes. Per the Help Center, “Once you edit the file, it will stop updating automatically so your changes are preserved.” That is the trade, and it is a real one: your wording survives, and new pages stop being added for you.
Two consequences worth planning for. First, if you edit, put a reminder somewhere to reread the file after any significant change to the site. Second, if you regret it, the dashboard has a Reset to Default action that puts you back on automatic updates. There is also a toggle under Privacy & Control that hides the file entirely, which is a legitimate choice and also the explanation if yours suddenly returns nothing.
Our own view, for what it is worth: edit it if the generated summary describes you inaccurately, because an inaccurate description is worse for you than a generic one. Otherwise leave it automatic and spend the time on the pages themselves.
What llms.txt does not do
- It does not grant access. If your robots.txt blocks the AI search crawlers, they are not reading anything, including this file. Permissions first, then introductions.
- It does not replace the page. Assistants overwhelmingly quote and cite the actual page. A file that promises something your pages do not say is a mismatch a machine resolves against you.
- It does not make you a fact. Being described consistently across independent sources is what makes a business easy to recommend. Your own file is one voice, and it is the one with the obvious interest.
- It does not come with a report. Nothing tells you whether it was read. The only way to know if anything you changed mattered is to measure the same questions before and after, which is the whole argument for measuring on a schedule.
On that last point: the AI Visibility Overview built into Wix Analytics gives you a free reading, with some documented conditions on who gets to see data. We compared it against running a monitor, including the part where an unchanged site scored 46, 53 and 58 on three consecutive weeks.
If you would rather not track this by hand
Everything above is free and takes an afternoon. The part that does not stay free is the repetition: checking the file after each site change, rerunning the same buyer questions, and keeping a record of what moved.
That is the gap Patesco fills. It is an app in the Wix App Market that reads your published site, asks the assistants the questions your buyers ask, scores where you land against named competitors, and pairs the score with the fix worth doing next. llms.txt is one of the fixes it can write for you, with a preview first and a one click undo after. The integration page lists exactly what it reads, what it changes, and what it deliberately leaves to you.
If the manual version above is enough for your site, use the manual version. It is the same idea.
FAQ
Do I have to create llms.txt myself on Wix?
Usually not. Wix generates and maintains the file for your site, so the first move is to check whether yours is already there rather than to write one. Open your domain followed by /llms.txt in a browser.
Why does my llms.txt return a 404?
The two conditions Wix documents are an upgraded site with a connected custom domain, and search engine indexing switched on. A site still on a wixsite.com address, or one with indexing turned off, is the common case. It is also worth checking the opt out toggle in the dashboard, because a hidden file returns nothing either.
Will editing the file break anything?
Nothing on your site changes visually and no page is affected. The one real consequence is that the file stops updating itself, so pages you publish later will not be added for you until you either edit it again or reset it back to automatic.
Does llms.txt make ChatGPT recommend my business?
No, and be careful with anyone who says it does. No AI provider has committed to reading the file, and it is a proposal rather than an agreed standard. It is cheap, it is low risk, and it states your facts in a form a machine can read. Treat it as one signal among several.
What should I put in it?
What your business is, where it operates, what it sells or offers, and links to the pages that answer your most common buyer questions. Write facts, not marketing. The file is read by something that is trying to decide whether it can describe you accurately.
Is it the same thing as robots.txt?
No. robots.txt says who is allowed to read your site. llms.txt says what your site is about. Blocking the AI search crawlers in robots.txt makes the second file irrelevant, so check the permissions question first.
Patesco is an independent tool for Wix site owners. ChatGPT, Perplexity and Gemini are trademarks of their respective owners and are referenced here only to describe which assistants are checked. Patesco is not affiliated with, endorsed by, or partnered with any AI provider or with Wix.