Field notes

Notes on being visible in AI answers.

Practical writing for the person who runs the site: how to check whether AI assistants name your business, what the answer depends on, and which changes are worth the time. Methods you can run yourself, whether or not you ever install our app.

  1. 059 min read

    ChatGPT recommends my competitor: what being named second actually costs

    Named, but outranked, is a different problem from being invisible. We publish our whole scoring model so you can price the gap yourself: what a competitor costs you when it lands below you, what it costs when it lands above you, and the week to week noise that decides whether a small rise means anything.

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  2. 049 min read

    Structured data on a Wix site: a floor, not a lever

    Structured data on Wix is a cheap, reversible quality floor rather than a lever with a promised return. We measured what a Wix Stores site already serves, lay out the three routes JSON-LD can take onto a page and the two character limits that do not fit together, and publish the evidence against our own upsell: structured data was not one of the 13 on-page factors Wix's own AI visibility research examined.

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  3. 038 min read

    The Wix AI Visibility Overview compared with weekly monitoring

    Wix ships a free AI visibility report in every dashboard. Here is what it does well, the four published facts that decide whether it fits your site, when it is the whole answer, and the size of the week to week score swing we measured on a site we did not touch.

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